20/20

Bride & groomWhile we rarely miss anything “wedding” I have to admit that we did not see the original broadcast of ABC’s 20/20 segment “Wedding Confidential.” last Friday.

Facebook comments and tweets first led us to watch the broadcast online.

It was clear to us that this was never intended to be an objective piece of journalism. I imagine, however, that the vast majority of the 20/20 audience does not see the distinction between objective journalism and entertainment journalism. So in the process of this production, an entire industry was besmirched. In the ‘old’ days, this was called “yellow journalism“. Today they call it reality TV. There is an old saying in broadcast “If it bleeds, it leads.” That is still true.

We have been producing shows in the wedding industry for over 13 years, and know hundreds of wedding professionals. And yes, we have met some of the unprofessional vendors as well. But there are far more of the former than the latter. Most are Individuals who have a passion for what they do. Individuals who could earn far more money doing something else but receive what we call ‘psychic” income. The non-monetary income they receive when they know in their hearts that they have done something special. That they have contributed to making a couple’s dream day a reality. And even though that phrase (making the dream a reality) is cliché and overused, it still true.

These wedding professionals live for the appreciative smiles and happy tears. They live for the knowledge that they did something special. They live for being part of the dream… again and again. And yes, they live for the thank-you notes, letters and phone calls. And of course, like everyone, they do enjoy whatever income they derive in the process. And like everyone else, they have a right to make a living.

In these past 13 years, we have had the opportunity of getting to know many of these wedding pros and becoming friends as well. The vast majority certainly does not gouge anyone. I can think of very few who went into the wedding business to make a fortune. The vast majority does weddings because they have a passion for it.

So, did 20/20 get it right or did they get it wrong? Wrong in the sense that they were unfair to all of the hardworking, professional, innocent wedding pros. But for their own intentions, they got it right. Getting attention is what this type of broadcast is designed to do. And it worked! Look how many of us are talking about it.

Are you engaged? Congratulations!

The season is here! Lots of newly engaged people are beginning the new adventure of planning for one of the biggest occasions in a lifetime! Their wedding. If you are one of those people, I’m excited for you! So much to learn about, so much to do!A bridal show is a great place to start the planning process. Congratulations image
You can see many wedding vendors in one place at one time! There are different types of bridal shows and open houses. Each has their special qualities, and we recommend going to several.

In today’s world, time and gasoline are much too valuable to waste! You will spend less time and see more vendors by attending multiple bridal shows than you could ever imagine seeing individually.

Visit several events and you will see that you start being drawn to particular styles. You’ll feel comfortable with certain vendors. It will make the decisions ahead so much simpler.

Congratulations on your life’s journey.

Sue Gallardo,

Once in awhile,
Right in the middle of an ordinary life,
Love gives us a fairy tale.
~ Anonymous ~

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